When you launch a product based business in Australia, landing your products into Mecca is a dream for many small businesses. As a health and wellness brand selling foldable yoga mats and backpacks, this wasn't part of our plan, as Mecca usually stocks beauty products. Although I'm not giving up hope that one day you'll be able to purchase products for your overall health, and Mecca will be the one-stop-shop for all things beauty, health and wellness.
When Mecca reached out to us, just a mere two months after launching, we were in shock - in the best way. They explained there was a new international brand launching into Australia, and into the Mecca stores. Face Gym, is a brand I had seen all over Instagram and aligns so well with our brand values and mission. After a bit of back and forth between Mecca and Face Gym, a large order was placed and we were asked to brand our mats with the two logos.
These mats would be used for 4 events for the launch of Face Gym into Mecca. The first event was held at the George Street flagship Mecca store, and it was attended by influencers, beauty editors and industry leaders who were all taught the best way to workout your face, by the founder of Face Gym, Inge Theron.
Using a variety of Face Gym's products and tools (such as their medical grade Gua Sha and massage ball), Inge teaches you the importance of a good face workout and the benefits of daily massage techniques to prevent ageing and puffiness.
There were 3 more events held at Bondi Pavillion on a beautiful sunny weekend in January 2023. Inge ran back to back classes, open to the public, and practiced on foldUP's Movement Mats. It was such a fun event and I learnt so much about the products and my skin! It was also incredible to see MY products being used by two brands I look up to.