foldUP is an Australian-based company driven by a simple mission:
To create original, durable yoga mats while supporting meaningful causes. Designed for travellers, commuters, and everyday movers, our lightweight Movement Mat is easy to fold, store, and take wherever life moves you. Crafted from durable TPE, foldUP mats are made to last.
Our Story
foldUP was born in Melbourne with one simple goal: to create a mat that fits seamlessly into your day-to-day life. A mat that’s portable, practical, and still gives you the cushion and support you need.
Our movement mats stand out thanks to the original design by our founder, Elle, a yoga instructor who knows firsthand the importance of a reliable mat.
As foldUP enters an exciting new chapter under new ownership, we’re bringing a fresh perspective on support, both through the same great TPE-made mats and by finding creative ways to connect with our community.
Our mission is simple: to help everyone find their fold, whatever that may look like. We’re excited to grow with you, meet you where you are on your fitness journey, and continue providing the products you love (with a few new surprises along the way!).
Whether you love our mats for travel, your commute, or extra cushion in tabletop, we’re so grateful for your support as we explore fun, new ways to support you back.
2022 Founded
foldUP was founded by Elle, a Melbourne-based yoga instructor whose design for the movement mat was inspired by her experience teaching yoga and her love for movement and mindful design. The foundation was built on intention, convenience, quality, and care. Values that continue to guide the brand today.
2025 New Chapter, Same Great Product
In 2025, foldUP stepped into a new chapter under new ownership. The business was taken on by Hali and Nick, who saw an opportunity to continue providing great mats while also finding new ways to tie in foldUP’s ability to contribute to the community and local causes.
With backgrounds in yoga, Pilates, and nonprofit work, their approach is simple: continue to provide a product people love, keep things fun, and find awesome ways to support organisations doing important work along the way.
2026 & Beyond
Looking ahead, foldUP plans to expand our catalogue with small updates to the designs you love, while exploring creative ways to raise awareness and funds for causes across Australia. Stay tuned, there’s more to unfold!
Travel Mat
Non-toxic, No PVC
Physiotherapist Recommended
Nonslip
Extra Cushion for your joints
Welcome to a new way of comfortable & convenient movement.
foldUP was created to make you feel more comfortable in your movement rituals - both off and on the mat. Our innovative foldable Movement Mat™ is designed to support your body where you need it the most. We’ve taken an outdated product and made it portable, lightweight and extra thick - because the traditional yoga mat no longer supports the modern mover. We’re offering a solution for sore knees and inconveniently chunky yoga mats.
Through innovative design, an inclusive community, and a commitment to solving problems, foldUP supports individual exploration and encourages every body to move in a way that feels good - whatever that looks like to them.
We are a female-founded, Australian-based brand that exists to empower you on your movement journey. Our Movement Mat™ and bag have got your back (in more ways than one).
Why you will love it
Our Values
“foldUP supports individual exploration and encourages every body to move in a way that feels good - whatever that looks like to them”
Elle - foldUP Founder
Salient Features
Ease
We offer a seamless online shopping experience and an innovative product that folds to your body’s desire.
Trust
We offer personable education and experience that encourage you to move and play with confidence.
Innovation
We’ve taken an outdated product and enhanced it to suit the modern mover's needs.
Individuality
We celebrate and facilitate the unique style and needs of everybody’s movement journey.
Sustainablity
We use the competency of global makers to ensure a product that stands the test of time.
Connection
We bring to you much more than a single product; instead, an inclusive community of movers.
